Commercial real estate firm JLL pulls out of summit over lack of diversity

AChafukira • September 25, 2019

The New York Multifamily Summit is billed as a chance to discuss investment in, among other places, areas that have large historic black communities

International commercial real estate firm Jones Lang LaSalle (JLL) revealed Friday that it is pulling its support of an upcoming industry conference due to a lack of diversity among the event’s speakers.

The New York Multifamily Summit is scheduled to take place on Oct. 31 in Manhattan. Up until Friday, Bob Knakal, chairman of New York investment at JLL, had been scheduled to give the keynote speech and to moderate a panel at the event. The branding for the summit also announced that it was “powered by” events company GreenPearl but presented by JLL, which manages 4.6 billion square feet of property around the world.

However, Friday evening a spokesperson for JLL told Inman in an emailed statement that the company was no longer supporting the gathering.

“JLL is pulling its sponsorship of GreenPearl’s upcoming New York Multifamily Summit because of the absence of a diverse group of speakers at the event,” the statement explained.

A web banner for the The New York Multifamily Summit that includes JLL’s branding. | Credit: GreenPearl

By Friday evening, the summit’s website also no longer mentioned Knakal, or any keynote speaker for that matter, and references to JLL had been removed.

Concerns about diversity at the multifamily event arose earlier this week. On Thursday, Thomas Lopez-Pierre, a former New York City council candidate who runs a real estate investment firm (and who has himself courted controversy in the past) tweeted that the event lineup included “no black speakers.” Lopez-Pierre told Inman that he also messaged everyone on his email list about the event. He added that his email management system indicated the message was forwarded thousands of times.

The controversy over diversity at the summit was further complicated by the fact that it bills itself as, among other things, an opportunity to discuss multifamily real estate investment in “less densely populated areas in New York City such as the Bronx, Yonkers, Newark and Westchester.”

An updated version of the summit’s banner that no longer bears the JLL branding. This version of the image appeared on the event website Friday. | Credit: GreenPearl

But some of those areas have large historic black communities. According to the U.S. Census Bureau, for example, Newark, New Jersey, is more than 50 percent black and only a quarter white.

The Bronx is more than 43 percent black and just under 45 percent white, according to the U.S. Census. Yonkers and Westchester are both predominately white, but at more than 17 percent and 16 percent black, respectively, still have sizable African American communities.

The list of speakers appearing at the multifamily summit does include several individuals whose ancestry lies outside of Europe. For example, Niraj Shah, founder of online retailer Wayfair and the son of Indian immigrants, is currently scheduled to appear at the event.

However, the apparent lack of any black speakers meant that a mostly white group of development experts would be converging to discuss how to profit from investment in black communities.

Donnell Williams, president of African American trade group the National Association of Real Estate Brokers (NAREB), said Friday that it is not uncommon for black real estate professionals to be excluded from industry events like the upcoming summit.

“We don’t get looked at,” he told Inman. “We have Realtors sitting in New York City that were not invited.”

Williams also said that many neighborhoods in the New York area are facing issues related to gentrification, which is exacerbated by a racial wealth gap and developers who have zeroed in on minority communities.

“That happens all the time,” he added.

GreenPearl, the company organizing the multifamily summit, did not immediately respond to Inman’s request for additional information Friday, and it was not clear if any other changes to the lineup were in the works after JLL dropped out.

However, speaking to Inman, Lopez-Pierre argued that inclusion in industry events matters.

“This is about economics,” he said, “but we’re not being invited to participate.”


CREDITS: Jim Dalrymple II \ INMAN

March 19, 2025
The National Building Black Wealth Day Follows The Resounding Success of Our Mid-Winter Conference In February, Where We Equipped Our Community With the Tools, Strategies, and Insights Needed to Thrive In an Evolving Industry. ST. LOUIS, MO— The National Association of Real Estate Brokers (NAREB) will present its second annual National Building Black Wealth Day on April 12, 2025, with live events in more than 100 cities across the country. Seminars and one-on-one sessions will empower communities with steps towards homeownership, property investment, starting a business, and other wealth-building opportunities. An internet feed will make virtual sessions accessible to a national audience. To register for the in-person events in 100 cities, please go to XXXXX. To register for the virtual sessions on Zoom, click HERE. Act quickly as the virtual sessions have limited spots available. We also encourage you to share this opportunity with your networks to help us reach more Black consumers. Key partners in the tour, include the African American Mayors Association, Inc., Alpha Phi Alpha Fraternity, Inc., Church of God in Christ, Inc., the National Baptist Convention, Delta Sigma Theta Sorority, Inc., National Bar Association, Phi Beta Sigma Fraternity, Inc. and Zeta Phi Beta Sorority, Inc. “Participation by our partners underscores their commitment to empowerment and economic development in our communities,” said Dr. Courtney Johnson Rose. “The Building Black Wealth Tour is expanding for 2025. We are bringing together families, lenders, attorneys, and real estate professionals to discuss and implement strategies for increasing Black homeownership and building wealth within Black communities.” Rose noted that NAREB’s 2024 State of Housing in Black America report found that more than two million mortgage-ready Black Americans have the income and credit to buy a home but have not yet become homeowners. In addition, 1.75 million Black millennials make over $100k annually and are poised to be homeowners. Further, Freddie Mac tracks the number of “mortgage-ready” renters nationwide , meaning they can meet certain income and credit requirements to qualify for a mortgage. Their researchers determined that as of January 2021, two million Blacks ages 45 or younger are near mortgage-ready, while another 3.4 million are potentially mortgage-ready. “Our tour aims to reach these Black consumers,” said Dr. Rose. “We are providing them with data and information on why they should be homeowners. We explain the many benefits of homeownership, such as building wealth, stable communities and building equity for retirements, college educations for their children, starting a business or more.” On National Building Black Wealth Day, hundreds of families and individuals will be armed with the information needed to make wealth-building decisions. Among the opportunities/Workshops are: What to do with Big Momma's House? ABCs of Homebuying Real Estate Investing Down Payment Assistance Explore Careers in Real Estate Free Career Fair Free Health Screenings One On Ones with Real Estate Attorneys One On Ones with Housing Counselors The Black Wealth Day comes after NAREB’s successful Mid-Winter Conference in Ft. Lauderdale, Florida, last month. This year’s conference, themed "Navigating New Horizons," empowered real estate professionals with the tools, strategies, and insights needed to thrive in an evolving industry. Speakers included Dr. Egypt Sherrod , Host and Executive Producer of HGTV’s Married to Real Estate; Catrese Fields Alston, Philanthropist and CEO of Le-Bleu Diamond Corporation; Hill Harper , Award-Winning Actor and Activist and Laura Escobar , President of Lennar Mortgage and 2025 Chair of the Mortgage Bankers Association (MBA). “Our Mid-Winter Conference helped NAREB Realtists® prepare for the shifting landscape of the real estate industry,” said Dr. Rose . “Realtists are on the front lines, working with families to secure homeownership and build generational wealth. In today’s challenging market, our members are more valuable than ever, and this conference ensured they have the knowledge and support to make a lasting impact in Black communities.” ABOUT THE NATIONAL ASSOCIATION OF REAL ESTATE BROKERS NAREB was formed in 1947 to secure equal housing opportunities regardless of race, creed, or color. NAREB has advocated for legislation and supported or instigated legal challenges that ensure fair housing, sustainable homeownership, and access to credit for Black Americans. Simultaneously, NAREB advocates for and promotes access to business opportunities for Black real estate professionals in each real estate discipline. From the past to the present, NAREB remains an association that is proud of its history, dedicated to its chosen struggle, and unrelenting in its pursuit of the REALTIST®’s mission/vision embedded goal, “Democracy in Housing.”
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